Julita Conde was responsible for the creative direction of the show of The Joaqui at the Movistar Arena, a show that merged the universe of the turreo with an aesthetic kawaii, The concept combined urban energy, color and humor, reflecting the singer's artistic identity in each staging. The concept combined urban energy, color and humor, reflecting the singer's artistic identity in each staging.
The project represented a scenic and narrative design challenge where every detail - from the characters and animations to the visual palette - was thought out to enhance the link between The Joaqui and his audience. A show where pop culture and aesthetic sensibility met on stage.